Big flash sale for LeEco's Le 2 smartphone on July 12

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The third flash sale for Le 2 smartphone on Flipkart and, LeEco's own marketplace e-commerce platform, is on July 12, the global Internet and technology conglomerate LeEco said on Monday.

“We are extremely overjoyed with the response that we have got from the Le 2 and Le Max2 devices. We would continue to delight the Indian users with our superphones and offers in the future too,” said Atul Jain, Chief Operating Officer, Smart Electronics Business, LeEco India, in a statement.

Le 2 comes with 16MP rear camera and 8MP front camera. It is also equipped with PDAF (phase detection auto focus) feature that enables fast focusing on the image.

The screen's blue light filter also helps reduce eye fatigue.

The phone also offers a 5.5-inch Full HD display and weighs 153 gram.

The Rs 11,999 Le 2 and Rs 22,999 Le Max 2 come with a unique USB Type-C audio port featuring CDLA (Continual Digital Lossless Audio) standard that has made the traditional 3.5 mm audio jack redundant.

Le 2 features an In-Cell display screen which allow mobile devices to be thinner and lighter.

The LeEco LeMax 2. Yes, looks a bit like the iPhone but isn't it still gorgeous? 

The customers who have bought Le 2 at the flash sale on Flipkart will also get double data offer from Vodafone.

The customers will also get a CDLA headset worth Rs 1,990 for free.

The sale seems to be connected to LeEco latest push to take the subcontinent’s big mobile phone market. Chinese internet and technology conglomerate LeEco had on Monday also announced that it has hired top Qualcomm executive Jaiteerth Patwari as Research and

Development Head for LeMall, the company's online shopping site in the country.

Patwari worked with mobile processor supplier Qualcomm for 14 years and will now set up and head the development centre at LeMall India.

"We are very delighted to bring Jaiteerth on board, who will bring with him a wealth of experience which we're sure will be fruitful for us in our India journey," said Atul Jain, COO of Smart Electronics Business, LeEco India, in a statement.

"I am thrilled to join the LeEco family at such a critical junction of its growth journey in India. In the next couple of months, we will look at aggressively scaling up operations for LeMall in India," added Patwari.

LeMall R&D is looking to hire 50 more engineers to build highly scalable distributed e-commerce platform.